Bridal Priorities: What matters most to America’s brides?

Choosing the perfect wedding dress is one of the most exciting parts of planning your big day. Every bride’s vision is unique, which is why it’s important to outline what matters most to you.

For this, we have analysed Google searches, to work out what the top priorities are for Brides when it comes to selecting the dress.

Timeless Elegance Meets Modern Flair

For brides who love classic styles, lace wedding dresses are a top choice, searched by 7,600 brides each month. If you’re drawn to timeless sophistication, a long-sleeve wedding dress (6,500 searches) may be perfect for a refined, regal look.
Despite money being tighter for many, searches for “luxury wedding dresses” have climbed by more than a fifth compared to the previous year (21%). Showing brides are still keen to splurge on their dresses.

Daring Colors That Steal the Show

Why stick to white? Bold brides love black wedding dresses, with an impressive 19,000 monthly searches. For a softer statement, consider pink (7,600 searches) or blue (8,100 searches) wedding dresses that blend romance with individuality.
With that said, colours are falling out of favour, when compared to the previous year, yellow (34% decrease), blue (33% decrease), and pink (33% decrease) wedding dresses have all fallen in average search totals.

Chic Silhouettes and Versatile Designs

Looking for a dress that stands out? Mermaid wedding dresses (14,000 searches) beautifully highlight your figure, while short wedding dresses (4,100 searches) offer a contemporary, playful vibe for modern celebrations.

Sustainability and Second-Hand Elegance

Brides are increasingly choosing sustainable wedding dresses (250 searches) or exploring second-hand options (300 searches) to embrace eco-friendly luxury without compromising on style. The environment and finances may be in mind for brides this year as searches for second-hand dresses climbed by 22%.

Highlights by State

Some states have different priorities to others, here are some of the top takes.

- Sustainably Chic in Pennsylvania: Eco-conscious brides are searching for sustainable wedding dresses in this forward-thinking state.

- Modern and Short in Hawaii: Short wedding dresses dominate Hawaii, blending elegance with a tropical vibe.

- Lace Dreams in Montana: Timeless lace gowns lead the way in this charming state.

- Bold and Black in Delaware: Black wedding dresses are a top choice for brides making a statement here.

- Floral Flair in Indiana: Floral designs bloom beautifully in the hearts of brides from Indiana.

Your Moment, Your Style

Whether you dream of a couture gown, a floral masterpiece, or a colorful showstopper, Pronovias offers designs for every bride. Let your dress tell your story and make your wedding day unforgettable.