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THE EDIT

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Discover our new 2025 collection, an ode to the natural richness of the Mediterranean, a region renowned for its timeless sophistication and natural charm.
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Discover Rebel Wilson and Ramona Agruma’s stunning wedding dresses by Pronovias. Custom-designed in mikado fabric with exquisite details.
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Pronovias is proud to announce the recreation of a cherished wedding dress that was tragically destroyed in a house fire back in 2022.
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Introducing "In Bloom," a bridal capsule collection inspired by purity, renewal, and nature’s effortless beauty. This collection blends timeless romance with contemporary elegance, celebrating femininity in its purest form.

Each gown embraces delicate craftsmanship, with lace reimagined for lightness and grace. Floral appliqués bloom across necklines, waistlines, and hems, adding an organic, artistic touch. Flowing fabrics and sheer textures create an ethereal, fluid silhouette.

Classic bridal elements meet modern design with clean lines, minimalist silhouettes, and innovative fabrics. Plunging necklines, voluminous sleeves, and striking backs bring a bold yet sophisticated aesthetic.

More than just a collection, this proposal is a tribute to femininity in its purest form, transforming the wedding day into a visual poem of elegance and sensitivity.

Photography: @alvarogracia
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Discover the collaboration between Lancôme and L'Oréal Professionnel at the Pronovias fashion show, where the stylist Natalia Bengoechea led the creation of fascinating looks that captivated the catwalk.